PRIMROSE silica coated pigments are hydrophilic pigments that are ideal for O/W and water-rich systems. The silica coating, with a refractive index similar to human skin, provides a soft focus effect by increasing diffuse reflection.
INCI NAME: Silica
Features and Benefits
• Soft Focus Effect
• Strong Color Intensity (Chroma)
• Wet/Dry Color Stability
• Acid Resistance
• Excellent Color Development
• Good Dispersibility into Water
• Improved Dispersion Stability
• Ease of Use
Water-rich Systems: As the trend towards O/W systems continues, Primrose pigments help overcome some of the typical drawbacks of O/W systems such as gritty feel, weak color development, and wet/dry color stability. As such, formulating chemists will be able to formulate systems with the “fresh” watery feel of O/W systems with the added benefit of soft focus color pigments.

Primrose Silica Coated Pigments
PRIMROSE silica coated pigments are hydrophilic pigments that are ideal for O/W and water-rich systems. The silica coating, with a refractive index similar to human skin, provides a soft focus effect by increasing diffuse reflection.
INCI NAME: Silica
Features and Benefits
• Soft Focus Effect
• Strong Color Intensity (Chroma)
• Wet/Dry Color Stability
• Acid Resistance
• Excellent Color Development
• Good Dispersibility into Water
• Improved Dispersion Stability
• Ease of Use
Water-rich Systems: As the trend towards O/W systems continues, Primrose pigments help overcome some of the typical drawbacks of O/W systems such as gritty feel, weak color development, and wet/dry color stability. As such, formulating chemists will be able to formulate systems with the “fresh” watery feel of O/W systems with the added benefit of soft focus color pigments.
MiyoAQUA Alginate Treated Pigments
MiyoAQUA
MiyoAQUA is a hydrophilic surface treatment based on alginate. This anionic polysaccharide is found naturally in oceans around the world in the cell walls of brown algae and kelp. Inorganic pigments such as iron oxide and pigmentary titanium dioxide surface treated with sodium alginate are highly hydrophilic and provide excellent dispersibility and re-dispersibility into the water phase.
INCI NAME:
Algin
Features and Benefits
• Natural Origin
• Very Easy to Disperse and Re-Disperse in Water
• Excellent Suspension Quality in Water
• Does not Form Hard Cake in Liquid Systems
• Prevent Color Separation