To keep up with the ever-shifting trends in the beauty and skincare market, Miyoshi America sent out members from our Marketing, Sales, and R&D team to the heart of New York City to conduct in-depth field market research into Beauty and Department Stores. In this search, we targeted New York’s leading stores, such as Sak’s Fifth Avenue, Sephora, and Macy’s. We plan to continue these trips on a seasonal basis to ensure that our team can perform with the most up-to-date data and gather information to best represent the customer experience.